The .eu has long been a popular domain name extension, in the UK and Ireland, it’s benefits are that it’s such a short domain extension and in the domain world shorter is always better, also that it refers to a region wider than just your single resident country, so for a logistics operator for example, someone to whom it’s important that their European identity is on display in their web address.
Sometimes, by adopting a Country Code Top Level Domain (or ccTLD) for our brand, your domain name can suggest our area of operations to potential European clients or partners, they will most likely continue searching for a UK company which indicates that it deals with European countries and a .eu domain is a strong indicator of this.
European clients will likely searching for a UK company which indicates it has dealings with Europe
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A .eu domain name is very cheap to register, so if you have an interest in European trade or you have a speculative interest, then a .eu is definitely not going to break the bank.
If you’re uncertain about trading abroad then the UKTI – UK Trade and Investment, a Government department that works with UK based businesses to assist in trading overseas and with overseas investors looking to the UK as an investment destination.
So what are .EU waiting for?
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